So What Dub Inc

Album info

Album-Release:
2016

HRA-Release:
21.09.2016

Label: Diversité

Genre: World

Subgenre: Wortdbeat

Artist: Dub Inc

Album including Album cover

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FLAC 44.1 $ 13.50
  • 1 Grand periple 03:47
  • 2 Exil 04:29
  • 3 So What 04:10
  • 4 No Matter Where You Come From 04:21
  • 5 Triste epoque 04:09
  • 6 Love Is the Meaning 04:18
  • 7 Dont Be a Victim (feat. Naaman) 04:14
  • 8 Mache becif 05:48
  • 9 Justice (feat. Mellow Mood) 04:43
  • 10 Comme de lor 03:46
  • 11 Feles 04:40
  • 12 Rise Up 04:42
  • 13 Erreurs du passe 04:54
  • Total Runtime 58:01

Info for So What

They have been touring all over the world for many years, regularly playing in front of tens of thousands of spectators, setting the stage ablaze in the largest European andFrench festivals, thrilling South American and Indian audiences alike. Their videos get hundreds of thousands of views in a few days, and they are followed on social networks by more than four hundred thousand fans, notwithstanding the mainstream media who hardly ever talk about them. Saint-Etienne based Dub inc have never sought a particularly mainstream exposure; they went their own way, building their discography with passion, talent, and focus. Perhaps that is why they have been for almost ten years the best ambassadors of French reggae across the globe.

An independent band since 1998, Dub inc are nonetheless fully acclaimed by the entire reggae scene. The group won no less than three Victoires du Reggae awards (in 2014 for the 'Paradise' album, in 2011 for 'Hors Contrôle', and 2008 for 'Afrikya'). In 2016, they are back with a sixth LP, 'So What'. No doubt this one will be yet another important landmark. Completely self-produced, as is their habit and will, this fourteen-track record is the result of a long process of composing and writing songs inspired by the dark events that have been going on in France in the last few months. Featuring a mix of dancehall, hip-hop, and electronica influences, 'So What' is a pure reggae album upholding the values of this rebellious, spiritual, and universal music genre.

The album uninhibitedly addresses complex themes such as identitarian closure, the anxiety of countries who only speak out of fear and rejection of the other, or conspiracy theories that have no other purposes than to confuse people ('Triste Epoque', 'So What'). However, it does include a large dose of optimism too, as well as calls for love and respect for your neighbours, whoever they are. As sons of immigrants who built their lives in France and transmitted them the values of integrity, respect and solidarity, the members of Dub Inc are the epitome of the fact that we can accomplish beautiful things only together and united ('Exil', 'No Matter Where You Come from'). The social themes dear to the group are present ('Justice'), but 'So What' also features lighter songs such as 'Grand Périple', offsetting the record’s mood with notes of optimism. 'Love is the Meaning' brings a softer touch to the album, 'Fêlés' pays tribute to the band’s fans and 'Ragga Bizness' humorously deals with the throes of the music world. Besides these risk-taking songs, some more typical tunes are reminiscent of the band's debut albums ('Exil', 'Comme de l’or').

The guideline of the album undoubtedly is to retain the band’s identity while modernizing it by playing at times with the new rub a dub movement that has emerged in the recent years. With electronic vibrations, some hints to dubstep, and a few hip hop references, this is how Dub inc renew themselves, in order to surprise a growing audience of activist fans eagerly waiting for the band’s new release. In fact, there is no intermediary between Dub inc and their public, which has turned into an army of fans spreading the message of their favorite band. The Dub inc movement happens directly from the music producer to the activist consumer - pure French reggae DIY.

Dub Inc


Dub Inc
Originally from Saint-Etienne in France's industrial heartland, Dub Inc fuse classic roots reggae with dub, dancehall, ska, hip-hop and African influences. They create an intoxicating musical hybrid with highly charged and socially conscious songs which have earned them cult status in their native France.

Their wild, high-octane live performances led to an ever expanding and loyal fan base. With a fierce independent spirit and away from the media spotlight, Dub Inc have become the most successful reggae band playing in Europe today, and are now a fixture at major festivals across the world, having already appeared at Paleo, Francofolies, WOMAD and headlined Rototom Sunsplash or Summerjam.

Charismatic lead singers Hakim 'Bouchkour' Meridja and Aurelien 'Komlan' Zohou sing in English, French and Kabyle (a Berber language native to Algeria). Backed by deep rolling bass (Moritz Von Korff), keyboards (Frédéric Peyron and Idir Derdiche), guitar (Jérémie Grégeois) and drums (Grégory 'Zigo' Mavridorakis), Bouchkour and Komlan convey strong positive messages through their striking vocals creating music with a truly universal appeal.

Since forming in 1997, Dub Inc have produced five studio albums, two EP's and a live album. Their new album Paradise (2013, Diversité) perfectly embodies the potent combination of infectious energy, distinctive melody and engaged, combative lyrics.

This album contains no booklet.

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